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At Softcare Consumer, we have
made personal care products the focus of all our energy
and know-how as a beauty specialist under ‘La
Femme’ brand. We are highly committed
to use all our expertise and research resources to work
for the well-being of women, in all their diversity around
the world.
As a form of self expression, La Femme is personal care products in the complete feminine sense – just as they are part of social life, serving a daily need for self confidence by improving women’skin conditions for their better looks.
That commitment is what gives meaning to our business.
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| Mission |
As Cosmetics are part of the universal search for beauty and well-being, Softcare Consumer produces and sells only cosmetic products that use mainly natural ingredients such as Thai herbs extracts to combine with the latest technologies such as Nanotechnology to gain fastest and safest results to solve all specific skin problems. |
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| First impression |
The secret of our success comes from our dedicated R&D team to develop the products that are not only safest but also give fastest results to all specific skin problems within even the first time of use. |
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| An admiration of beauty |
Our business is established on admiration of the differences and the capacity to match personal diversity with the diversity of our products.
The appearance and physical features of each person are unique, with differences that include age and skin type. We value the diversity of perceptions of beauty which are different from one country to the next as do the cosmetic and personal care products also change over time. As a result, individual choices of cosmetics and skincare apparently express the uniqueness of each person.
Due to this, our R&D dedicated to beauty and well-being to serve the consumer needs. The effectiveness of our products is built on in-depth research that reflects our dedication to innovation, safety and the highest standards of efficacy.
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| Values |
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• Standards of Quality and Product Safety Assurance
Searching for ‘the best’ is our aspiration. We are determined to
continue enhancing our brand portfolio with innovative products and to meet the
most demanding standards of quality and product safety at all times.
• New Discoveries and Innovation in Beauty
Our expertise drives our passion for new discoveries and innovation in producing each product of La Femme. Each new achievement – each step forward – is in itself a new beginning of leading innovation in beauty.
Research is as much a part of our business as marketing, sensitivity to consumer needs is as important as know-how and expertise are as essential as our key success factors. Building on our experience and expertise, fundamental research is a specific focus of investment that drives creativity and contributes to developing our products of tomorrow. |
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