 |
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La Femme Research Results
(Anti-wrinkle Treatment) |
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| 2 September 2005 - 10 November 2005 |
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| Sample Size and Profile of Target Respondents |
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- Aged between 25-35 yrs. (fairly distributed between 25-29 and 30-35)
- A/B/C+ SES only i.e. monthly HH income higher than Bht. 35,000
- Current Facial Product used
|
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Totel |
AGE(Years) |
SES |
| |
|
25-29 |
30-35 |
A+/A |
B |
C+ |
| Olay |
56 |
59 |
56 |
65 |
56 |
50 |
| Pond's |
18 |
10 |
25 |
18 |
13 |
21 |
| Nivea |
5 |
3 |
- |
6 |
- |
7 |
| Eucerin |
5 |
. |
6 |
- |
6 |
7 |
| Mistine |
5 |
7 |
9 |
- |
19 |
- |
| From Dermatologist |
3 |
3 |
- |
12 |
- |
- |
| Garnier |
3 |
- |
3 |
- |
- |
7 |
| L'Oreal |
3 |
3 |
6 |
6 |
- |
4 |
| Smooth E |
2 |
- |
- |
- |
6 |
- |
| Artistry |
2 |
- |
3 |
- |
6 |
- |
| Bua Hima (from china) |
2 |
- |
3 |
- |
6 |
- |
|
|
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| Key Attributes vs. Tested Product: Anti-Wrinkle |
| Results of Anti-wrinkle treatment are compatible with the key attributes claimed in product concepts. |
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 |
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77% satisfied with La Femme Anti-Wrinkle treatment since the first trial and almost all are satisfied
after 1- and 4-week usage.
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95% reveal their purchase interest in
Anti-Wrinkle treatment after trial.
|
|
|
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80% of respondents found that the tested Anti-wrinkle product perform much better than their current brand. La Femme Anti-Wrinkle treatment is perceived as being compatible with the product concept, especially in making skin smooth and reducing wrinkle.
And 99% said they would recommend the product to others mainly because of its anti-wrinkle performance. |
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| Tendency to Recommend |
| BASE: Total respondents 86 = 100% |
| |
 |
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| Reasons for Recommended |
Not Recommended |
| |
% |
|
% |
| Effects on skin (net) |
89 |
Does not make skin white |
100 |
| Reduces wrinkles / Anti-aging |
26 |
Does not makes skin smooth and bright |
100 |
| Makes skin smooth |
25 |
|
|
| Smooth and white/Clear white |
20 |
|
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| Makes skin firm/elastic |
15 |
|
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| Makes skin soft |
13 |
|
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| Makes skin white |
12 |
|
|
| Reduces/eliminates dark spots/scars/blemish |
6 |
|
|
| Makes skin moisturizes |
7 |
|
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| Don't leave grease |
7 |
|
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| Clarify facial skin |
6 |
|
|
| Improve skin condition |
6 |
|
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| Brighten facial skin |
6 |
|
|
| Fast penetration into skin |
15 |
|
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| Irritation/Allergy: do not irritate |
8 |
|
|
| Texture: not sticky |
6 |
|
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BASE: All Resp. who prefer to
recommend 85 = 100% |
BASE: All Resp. who not prefer to
recommend 1* = 100% |
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