 |
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La Femme Research
Results
(Breast Serum Nanosome) |
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| 2 September 2005 - 10 November 2005 |
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| Sample Size and Profile of Target Respondents |
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- Aged between 25-35 yrs. (fairly distributed between 25-29 and 30-35)
- A/B/C+ SES only i.e. monthly HH income higher than Bht. 35,000
- Current Breast Treatment Product used
|
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Totel |
AGE(Years) |
SES |
| |
|
25-29 |
30-35 |
A+/A |
B |
C+ |
| Nivea Q10 plus firming lotion |
67 |
100 |
50 |
100 |
- |
- |
| Plastosan white cover small breast formula |
33 |
- |
50 |
- |
100 |
- |
|
|
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| Key Attributes vs. Tested Product: Breast Serum |
| Results of Breast Serum treatment are compatible with the key attributes claimed in product concepts. |
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 |
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 |
76% are satisfied after 3-day usage
while 83% after 4 weeks of use.
|
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Around 80% are willing to buy
the product after trial.
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|
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90% of respondent perceiving the tested product to be compatible with the product concept, especially in tightening the flabby breast problem.
93% of them said they would recommend the product to others also because of its ability to fix
the flabby breast problem.
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| * To claim, firmness and smoothness should be key for initial results after use, then size and whitening after longer period of use. |
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 |
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| Reasons for Recommended |
Not Recommended |
| |
% |
|
% |
| Effects on skin (net) |
90 |
Effects on skin (net) |
83 |
| Tighten the flabby breast |
75 |
Doesn't enlarge breast size |
50 |
| Whiten breast |
18 |
Does not make skin firm |
33 |
| Makes skin smooth |
14 |
Does not brighten |
33 |
| Enlarge breast to better shape/nice breast shape |
8 |
|
|
| Makes skin moisturizes |
6 |
|
|
| Reduces/eliminates dark spots/scars/blemish |
13 |
|
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| Irritation/Allergy: do not irritate/etc. |
8 |
|
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| Fast penetrating into skin |
|
|
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BASE: All Resp. who prefer to
recommend 80 = 100% |
BASE: All Resp. who not prefer to
recommend 6* = 100% |
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